TikTok deletes over 2.1 million videos in Nigeria

Social media app TikTok has deleted over 2.1 million videos in Nigeria in the second quarter of 2024 due to violations of its community standards.

In its Community Guidelines Enforcement Report released on Tuesday, TikTok said that the development is a part of the company’s continuous efforts to enhance content moderation and make the platform safer for users.

The report highlights TikTok’s significant actions to moderate content in Nigeria, showing that these videos were removed for violating its Community Guidelines.

“Key findings show that 99.1 percent of these videos were proactively removed before users reported them, with 90.7 per cent taken down within 24 hours. These figures highlight TikTok’s commitment to staying ahead of harmful content, ensuring a safer platform for Nigerian users,” the report noted.

It added that the deleted videos represent less than 1 per cent of the total uploads in Nigeria during the reporting period.

The social media firm reported that in June 2024, it deleted over 178 million videos worldwide, with automated technologies enabling 144 million of the deletes.

“With a proactive detection rate now at 98.2 percent globally, TikTok is more efficient than ever at addressing harmful content before users encounter it,” it said.

It, therefore, assured that it would continue to invest in technologies aimed at improving content moderation and understanding potential risks.